Vivienne Westwood's Ethical Fashion Africa Project
Vivienne Westwood's Ethical Fashion Africa Project is Exclusively online at YOOXYGEN (www.yoox.com)
For the eco-friendly project YOOXYGEN, virtual store yoox.com has teamed up with renowned British designer, Vivienne Westwood. yoox.com is the only online destination to feature three Vivienne Westwood shoppers created for the launch of Westwood’s Ethical Fashion Africa Project. The shoppers will be available online exclusively in the YOOXYGEN section on yoox.com and viviennewestwood.com starting in February 2011.
Handmade in Nairobi, all bags are created using recycled roadside advertisement banners and safari tents by marginalized communities of women such as single mothers, widows, HIV/AIDS victims and those living in extreme poverty. Vivienne Westwood is launching the Ethical Fashion Africa Project with the International Trade Centre, the joint body of the United Nations (UN) and World Trade Organization (WTO).
The Vivienne Westwood Ethical Fashion Africa Project shoppers (€120) come in three sustainable designs: The “Get a Life” banner bag in a variety of colors, the “Purple Gaia Heart” printed on beige canvas, and the multi-colored “Orb” appliqué embroidered on khaki canvas. All will be available only in yoox.com’s permanent eco-friendly section, YOOXYGEN, which focuses on providing an engaging virtual platform for ethically conscious and fashionable products, as well as featuring exclusive eco-items and special collections.
http://www.yoox.com/
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